3 Must-Do #FordUp Activities at Essence Festival

ford-essence-festEvery year when I attend the Essence Music Festival, I try to get around to check out the different festival sponsors and to experience their activities at the Convention Center. One of my favorite booths to stop by is the Ford booth. As the exclusive automotive sponsor for Essence Festival, Ford not only provides cars for fun test-driving experiences at Essence Fest, but they also host a slew of fun activities with celebrities and correspondents live and direct from the convention center. Here are just three quick must-do activities at the Ford Booth I plan to get into:

1. Test Drive NEW Ford Vehicles

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What can I say? I’m a sucker for a sexy car. I stopped by the convention center yesterday and got to see the beautiful new Ford GT for the first time and I’m officially in love. It’s so sleek! The all-new Ford GT is front and center at the Ford display. It serves as the pinnacle product of the new Ford Performance group, setting new standards for Ford innovation in light-weighting, aerodynamics and EcoBoost® engine technology.

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(Photo courtesy Madame Noire)

I’m also a fan of having way too much fun with friends, and things got extra live (and so fun!) when the girls and I hopped in for a test drive at the Convention Center. This entire weekend, festival-goers have the opportunity to take a test drive in Ford’s newest products at the Ernest N. Morial Convention Center, and you receive a $750 cash offer on a new Ford vehicle if you opt into Ford communications. Vehicles available for test drives include the 2015 Edge, Focus hatchback, Fusion, Mustang, Taurus, Flex, Escape, F-150 and Explorer.

2. Experience LIVE SiruisXM Performances & Celebrity Interviews

The best part about Essence Fest is rubbing elbows with your fave celebrities and music artists. Ford is providing all attendees with exclusive interviews and live broadcasts featuring some of my faves like Iyanla Vanzant (hello, Iyanla Fix My Life, anyone?), Charlie Wilson (Uncle Charlie! Yasss), Avant, Raheem Devaughn, Tasha Page-Lockhart and many more.

3. Enter to WIN a Brand New Car

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I always imagined how I would react if I was ever in a real-life game show situation and ended up winning a brand new car. I mean similar to those crazed folks on “The Price Is Right”, I guarantee I would flip out and start acting a plum fool. Anyway, if you’re at Essence Fest this weekend, that could be YOU. Be sure to register right in the Ford booth at the Convention Center for your chance to win your vehicle of choice, live onstage in New Orleans this Sunday! Ford is giving one lucky festival attendee the keys to a brand new Ford vehicle of their choice, up to $30,000. Hosted by Nephew Tommy of the Steve Harvey Morning Show, four finalists will be selected to compete for their chance to be the lucky winner!

Pretty awesome stuff happening with Ford this weekend so make sure you stop by the Convention Center in New Orleans. Not planning to be in NOLA this weekend? Check the hashtag #FordUp to see all the cool activities and to keep up on social media!

This post is sponsored by Ford Motor Company. All opinions expressed herein are my own and not those of the company.

Christina Brown

Lifestyle influencer and digital mompreneur Christina S. Brown is a New York native, LA resident, and the founder of LoveBrownSugar.com and BrownGirlsLove. She's an award-winning storyteller, a motivational speaker and an advocate for confident millennial black women.