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Archive of ‘Ford’ category

Kickin’ It: #FordUp Fun at Essence Festival with Ford

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This past weekend at Essence Festival, I had quite the packed itinerary but I couldn’t pass up an opportunity to soak up all the fun activities that Ford presented as a 2015 sponsor of Essence Festival. Each year, they have something new and special happening at the Convention Center and at the Superdome. I wrote a post about all the exciting activities in my post 3 Must-Do #FordUp Activities at Essence Festival but here’s a quick recap of all I enjoyed with Ford this weekend.

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VIDEO: #EssenceFest Ride & Drive Experience with Ford

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As promised in my last post about how much fun we had at Essence Festival with Ford, here’s a quick look at the video we created. On top of Ford offering some of their newest models for test-drives, they also had some really cute and fun activities in partnership with Playdate USA that we took advantage of at the convention center.

Check out the video below:

3 Must-Do #FordUp Activities at Essence Festival

ford-essence-festEvery year when I attend the Essence Music Festival, I try to get around to check out the different festival sponsors and to experience their activities at the Convention Center. One of my favorite booths to stop by is the Ford booth. As the exclusive automotive sponsor for Essence Festival, Ford not only provides cars for fun test-driving experiences at Essence Fest, but they also host a slew of fun activities with celebrities and correspondents live and direct from the convention center. Here are just three quick must-do activities at the Ford Booth I plan to get into:

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My Experience With Ford at the 2014 Essence Festival

ford-lovebrownsugar-essence-festivalSo this past weekend, I filled you guys in on all the exciting things Ford had in store at the 2014 Essence Festival. As the title sponsor of our #NOLACrawl and our Style Suite event, we spent the good part of our Essence Fest weekend experiencing all the brand had to offer whether it was at the Convention Center, the Mainstage or elsewhere. I had an incredible time as a guest of Ford this weekend. Check out all I got into:

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Essence Music Festival Ford Test Drive + #NOLACrawl Ticket Giveaway

Happy Independence Day folks! Here in New Orleans, the day is just getting started and the girls and I are gearing up for our first day of activities for #NOLACrawl. The first stop today is the Convention Center for a fun test drive of Ford models at their booth.

This weekend, Ford has a ton of fun activities planned throughout the Essence Music Festival. On top of being the presenting sponsor for our #NOLACrawl Style Suite taking place at the Royal Sonesta Hotel on this Saturday (RSVP HERE), here’s a list of everything I’m looking forward to with Ford this weekend:

Celebrity Sightings with SIRIUS at the Ford Booth

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Sirius will be broadcasting live from the Ford booth at the Convention Center this entire weekend. Stop in to spot some of your fave celebs from Ledisi (2PM on Friday) to Tamar Braxton (3PM on Saturday) and Elle Varner (3:40PM on Saturday).

Go PINK with Ford & Susan G. Komen for Breast Cancer Awareness

ford-warriors-in-pink-1024x660Ford is celebrating 20 years of support for breast cancer awareness with their “Warriors in Pink” initiative which has raised over $15 million dollars towards breast cancer awareness to date. On Friday’ the Ford booth at the convention center will go “pink” to support the cause. For each of the first 250 guests to test drive a Ford model, the Warriors in Pink will donate $20 towards the Young Survivor’s Coalition. Such a great cause!

#NOLACrawl Essence Concert Ticket Giveaway

front three-quarter, staticIf all of the above doesn’t get you hype about test driving a car at the Ford booth, I’m sure this will do the trick. The girls and I have teamed up for #NOLACrawl to award one of you here in New Orleans with FREE tickets to Essence Fest on Friday night. It’s really simple – just head to the Ford booth sometime on Friday between 11AM and 3PM and snap a pic test-driving a Ford model using the hashtags #FordUp and #NOLACrawl.

One winner will be announced at 4PM and will be given a set of tickets for the concerts. Don’t miss out!

Also, we’ll be at the Ford booth today (Friday) from 11AM to 12PM so make sure to stop by and say “hey”!

My First Essence Fest w/Sevyn Streeter

sevyn-streeterLast February I had the honor of attending the Essence Black Women in Music event and I met Sevyn for the first time on the red carpet. I thought she was so sweet and stylish. I posted about it HERE. Well Sevyn has teamed up with Ford and Essence.com to document her very first trip to Essence Festival. Everyone remembers their first Essence Festival. Follow along with Sevyn’s adventures with Ford at Essence.com HERE.

Ford Mustang 2015 Giveaway

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On Sunday at the Essence Festival Mainstage, Ford will be giving away the keys to a brand spankin’ new 2015 Ford Mustang! Four lucky winners will have the opportunity to walk away with the iconic luxury car, which is actually celebrating it’s 50th year as a Ford model. Stop by the Ford booth at the Cinvention Center for more information!

There are so many things to do this weekend at Essence Fest. Make sure to stop by the Ford booth and follow all the fun using the #FordUp hashtag. Tell ’email LoveBrownSugar sent you!

This post was sponsored by Ford Motor Company. Opinions expressed herein are my own and not those of the company.

Join Us in New Orleans For #NOLACrawl 2014!

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I am SO excited to announce that the girls and I are back at it again for yet another #NOLACrawl. This is our second time taking New Orleans by storm for the Essence Music Festival and I can’t wait to cut up! If you’re planning on being in New Orleans this weekend, join myself, Jessica Andrews of Glamazons Blog and Lexi Felder of LexiWithTheCurls for a fun weekend of event-hopping, concerts, scavenger hunts and more! I hope that you join us! And if you’re not going to be in New Orleans, just follow along with our adventures on Facebook, Twitter, Instagram and Pinterest using the hashtag #NOLACrawl. Check out all we’re planning to get into this weekend:

Friday, July 4th – 11:00 AM

FORD Test Driving & Ticket Giveaway

front three-quarter, staticWe’re spending a good portion of our weekend with Ford – test driving the sexy new Ford Mustang, partying at the Superdome in the Ford Superlounge and much MORE! We want you guys to join in on the fun with us if you’re in New Orleans. Head to the Convention Center on Friday between 11:00AM and 3PM and take a picture test driving the Ford Mustang. Once you do, post a picture to Instagram and use the hashtags #FordUp and #NOLACrawl to be entered to win FREE tickets to the Essence Music Festival concerts on Friday night! Winner will be announced at 4PM EST and will have to meet us in the French Quarter to pick up their tickets. We’ll be at the Convention Center from 11:00am – 12:00pm doing our own test drives so make sure you stop by and say “hey girl hey!”

Friday, July 4th – 3:00 PM

EDEN Bodyworks #CelebrateMyBeauty Event

PrintWe are so excited to sip cocktails and chat about all things beauty with EDEN Bodyworks on Friday afternoon. Their “Celebrate My Beauty” event, hosted by Francheska Medina of Hey Fran Hey and Jasmine Lawrence (founder of EDEN Bodyworks) is all about their commitment to beauty from the inside out. The event will feature live hair demos using their newly launched Coconut Shea collection, product sampling, mini manicures, makeovers, and so much more! We plan on stopping by and so should you!

RSVP herehttps://www.eventbrite.com/e/eden-bodyworks-presents-celebrate-my-beauty-in-new-orleans-tickets-6180109875

Make sure to use the hashtag #CelebrateMyBeauty to see everything about the event in real time!

Saturday, July 5th – 12:00PM

Come one, come all! We are SO stoked to announce that the bloggers of #NOLACrawl are hosting our first ever Style Suite. Taking place at the Royal Sonesta Hotel (300 Bourbon St, New Orleans, LA) – we will be partying it up in style and going further with FORD. Mini manicures featuring the Ford x OPI collection will be taking place, light bites and cocktails will be served, and there will be major giveaways by our beauty sponsor Beautiful Textures! Did I also mention that the first 150 guests get an exclusive VIP gift bag? Our lovely gift bags are being sponsored by CURLS, U by Kotex and OPI (so dope!) See below for deets:

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CLICK HERE TO RSVP for the #NOLACrawl Style Suite! Space is limited so get there early and tell a friend!

This post was sponsored in part by Ford Motors, Beautiful Textures and Eden Bodyworks. All opinions expressed herein are my own and not those of the company.

2013 BET Awards: The Big Day

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Ford Motor Company sent me to the #FordHotSpot to cover the activities in their social media lounge at the 2013 BET Awards. All opinions expressed herein are solely my own and not those of the company.

9:00AM – Preparing For The Awards

asos_dressesSo early in the morning, it dawned on me that the ASOS dresses I told you guys about in my prep day post alas were not going to make it to me in time for the BET Awards. They were to be sent overnight and sadly didn’t make it to LA in time. Thankfully, I ALWAYS have a plan B, C and D and I had a few different options with me to choose from for the red carpet.

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I opted for this Bar III dress (on sale for $40.99) from Macy’s which was a beautiful shade of yellow, complimented my skin well and also was a great fit for my body type.

Hair: Pin Curls

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So, for the sweet & sexy look I opted for a head full of bouncy curls. I tamed my natural curls with a John Frieda by Conair flat iron and a RED by Kiss curling wand. I then proceeded to use the curling wand on my extensions as well.

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My super simple product arsenal! I never put heat on my hair without first using a heat-protecting oil. I really love the Ouidad Salon Series Mongogo Oil spray. It’s really light, smells amazing and protects my hair from intense heat. I also used hair pins to hold the curls in place and let them set. And I used a cheapie firm holding spray from Suave that I snagged at the pharmacy last-minute.

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I just used the flat iron to straighten out my natural curls on top and so they would blend seamlessly with my extensions. Then, I used the curl wand all around my head for perfect rounded wave/ringlets.

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All curled and pinned up! Next up was DIY stiletto nails.

Nails: DIY Stiletto Nails

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So I found this super simple YouTube tutorial on DIY stiletto nails. Instead of spending a ton of money at the salon, I opted for the DIY route with KISS press-on nails in ‘Active Oval”.

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All I did was apply the nails, and then shape them into the pointed stiletto shape I desired. I then opted for simple black polish (Maybelline Color Show in Onyx) with a white cross design.

1:00PM – Arrival at the Red Carpet

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Voila! The final product: Dress courtesy Bar III. Shoes by Zara. Vintage clutch. Necklace by H&M. Ring courtesy Glitterrings.


3:00PM Ford Gives Back

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As part of Ford’s initiatives to give back, they gave one lucky viewer the opportunity to win a VIP Experience at the 2013 BET Awards as part of Ford’s “Rolling With Ford AND The BET Awards Contest.” Byron (on the right), the winner of the contest, took part in a VIP Experience during this year’s awards show and also appeared live during the “106 & Park” BET Awards Pre-Show in which Shawn Thompson (head of Multicultural Marketing at Ford) gifted him with a brand new Ford car! So amazing.

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Congrats to Byron! Nothing like a taking home a brand new car to make you warm & fuzzy inside.

4:00PM – Red Carpet Arrivals

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We ran into quite a few celebs on the red carpet. Everyone looked fab (some more chic than others) and everyone seemed to be in a pleasant mood in anticipation of the the show starting.
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Over at the Ford Hotspot, Toccara interviewed celebs like Jamie Foxx, Angela Bassett, Gabrielle Douglas and more.
Check out a few of my Instagram pics from the weekend:
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I had an absolutely fab time out in LA for the BET Awards. Special thanks to Ford for hosting me for the weekend, and for always inspiring me to “Go Further”. This time last year I was in awe that the very awards show that I started my blog around back in 2009 was hosting me nearly 3 years later. I’m still in awe at how much I’ve accomplished, and companies like Ford make it possible for little ole bloggers like me to see our dreams come true. So I have to thank them for that.
And thank YOU guys for following my journey. None of this would ever be possible without your support! Love ya!

2013 BET Awards: The Ford Hotspot

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Ford Motor Company sent me to the #FordHotSpot to cover the activities in their social media lounge at the 2013 BET Awards. All opinions expressed herein are solely my own and not those of the company.

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My chic ride from the airport – the 2013 Ford Fusion

After a whirlwind last-minute packing spree and a 6 hour flight from NYC to LA, on Saturday I finally touched down in LA. After being picked up by a super-cure pastel colored 2013 Ford Fusion from LAX, it was straight to the J.W. Marriott L.A. Live to prep for the Ford Hotspot.

IMG_0872After arriving at the hotel, it was straight to the Ford Hotspot to chat it up with celebs stopping through. I picked up my press credentials and went straight to the lounge.

Upon arriving, I spotted hostess Toccara interviewing different celebrities test driving the brand new 2013 Ford Fusion on display. She looks great, right? Go girl!

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So many celebs stopped in to check us out at the Ford Hotspot. Everyone from Elle Varner to Tamar Braxton, Adrienne Bailon, Letoya LuckettMichelle Williams, Janelle Monae and more!

fordhotspot_celebsI was beyond excited to be a mainstay at the lounge for the second year in a row. Each blogger had their own special table for conducting interviews and lounging with the hotspot guests.

IMG_0830I managed to grab a pic with former 3LW member and reality star Adrienne Bailon.

Christina Brown, Adrienne BailonAlso, BET Award nominee Elle Varner’s curls gave me so much life. Love her!
Toccara-Elle-VarnerI had a blast at the Ford Hotspot on Saturday. Promptly after leaving the hotspot, we headed off for dinner with the Ford team and then to get some rest in preparation for the 2013 BET Awards day.
IMG_0834Stay tuned for a recap of all that I got into at the 2013 BET Awards!

2013 BET Awards: Prep Day

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Happy Friday guys! I’m back from a week-long hiatus. Things have been super crazy as I’m prepping for a slew of travel this upcoming month. So hectic that I almost forgot to check in and share my BIG NEWS!

I’m pleased to announce that for the second year, I will be heading out to LA for the 2013 BET Awards courtesy of Ford Motor Company. I will be live-tweeting, blogging and socializing as a correspondent in their #FordHotspot backstage at the BET Awards yet again. I cannot wait to get in on the live action. As I did last year with my Road to BET series, I’ll be keeping you guys up to date with live celebrity pics, red carpet updates and more from LA. If you follow me @LoveBrownSugar with the hashtags #FordHotspot and #fordand you’ll be able to see everything surrounding and leading up to Sunday’s awards.

meandcelebs.jpg Last year, I met everyone from Elle Varner to Common to Boris Kodjo and more! I’m beyond excited. Part of me hopes I catch a Beyonce sighting. Cross your fingers for me y’all. Blue Ivy here I come.

With less than 24 hours until I touch down in LA, I’m on a mad dash to find an amazing dress (ASOS has a few options for me, pick out a glam nail look (headed to the salon to find something chic now), lay this head of hair and PACK!

Here are some dresses I’m choosing between for the weekend:

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ASOS Curve Mini Dress | ASOS Skater Dress | ASOS Asymmetrical Ruffle Dress

I’m in love with all three, but I need to see them on me before deciding. Thoughts?

And I think I’m going to try out Stiletto nails for the first time:

nail_options.jpgWhich of these styles do you think I should try – Graphic Print, Solid Color Neon or Half Moon?
Thoughts on these options? Leave a comment below or holler at me in social @LoveBrownSugar and tell me your picks!


Missed me at the Ford Hotspot last year? Check out my video debut with everything you need to know about the #FordHotspot (look for me at the 1:30 mark):