My Experience With Ford at the 2014 Essence Festival

ford-lovebrownsugar-essence-festivalSo this past weekend, I filled you guys in on all the exciting things Ford had in store at the 2014 Essence Festival. As the title sponsor of our #NOLACrawl and our Style Suite event, we spent the good part of our Essence Fest weekend experiencing all the brand had to offer whether it was at the Convention Center, the Mainstage or elsewhere. I had an incredible time as a guest of Ford this weekend. Check out all I got into:

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Ford Test Drive at the Convention Center

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At tbe convention center, Ford had the latest models of all their top-selling automobiles on display. Guests were offered the chance to test drive the models as well as sign up for their 2015 Mustang giveaway which took place on the Mainstage at Essence Fest on Sunday, July 6th. Above is a picture of me posing in front of the 2014 Ford Fusion.

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And here I am test-driving the Ford Fiesta. It’s a great compact car – perfect starter vehicle as well.

Sirius XM Live Performances

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While at the Ford booth in the Convention Center, Sirius XM was hosting live Q&A sessions and performances with A-list stars and performers. While we were there, we saw Tank give a live performance and participate in a Q&A.

Ford Gives Back

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In honor of this being Essence’s 20th Anniversary doing their annual Essence Festival, Ford presented the magazine with a check for $20,000 to be distributed to the charity of their choice. I thought this was pretty amazing. The company’s generosity and their commitment to supporting organizations that help our communities is really admirable.

2014 EF Vehicle Giveaway Winner Shot.jpgIn addition, Ford gave a 2015 Mustang away to Oklahama City resident Anna King. The car winner was announced at the Superdome on Sunday, July 6th by Nephew Tommy of the Steve Harvey Morning Show. How dope is that?

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And of course, on top of all that, Ford was the title sponsor for our fabulous #NOLACrawl Style Suite which took place on Saturday, July 5th. All in all, the girls and I had a BLAST as guests of Ford this year. They did so much to keep festival-goers entertained and greatest of all they supported so many great causes throughout the weekend. I cant wait to see what they have in store next year!

This post was sponsored by Ford Motor Company. All opinions expressed herein are my own and not those of the company.

Christina Brown

Lifestyle influencer and digital mompreneur Christina S. Brown is a New York native, LA resident, and the founder of LoveBrownSugar.com and BrownGirlsLove. She's an award-winning storyteller, a motivational speaker and an advocate for confident millennial black women.