Presenting the 2015 #ShopLoveBrownSugar Pop-Up Shop Sponsors


With just one week away from #ShopLoveBrownSugar, I’m excited to finally announce our amazing Title & VIP sponsors! This year’s Shop LoveBrownSugar Holiday Pop-Up is gearing up to be even more amazing than last year’s with Title sponsors like Dove Hair and Essence Beauty Box, and so much more in store. Check below for a list of what you can expect at #ShopLoveBrownSugar as well as special blog & social media giveaways  you can expect from our sponsors, even if you can’t make it to the pop up shop:

TITLE SPONSOR: Essence Beauty Box

Whether you’re product-obsessed or building your collection, ESSENCE BeautyBox lets you explore the best in beauty for women of color. Curated by the beauty experts at ESSENCE, every month you’ll receive five of your favorite product samples delivered to your door — plus tips and tricks on how to use the products in your daily beauty routine! 

At Shop LoveBrownSugar, ESSENCE Beauty Box will have a DIY station where guests who purchase a subscription can make their very own box, mix and matching products from all their current boxes. So excited to have them at the event!

SPECIAL DEAL: Subscribe to ESSENCE Beauty Box between November 20th and November 27th and save up to 30% off! Discount code UNBOX30 allows up to 30% off on both self and gift subscriptions (10% off monthly or 3 month gift and 20% and 30% off 6 and 12 month subscriptions, respectively). Ends 11/27.



This year, Dove Advanced Hair Series released its first collection specifically for curly girls. The Quench Absolute collection launched. It launched earlier this year and I quickly became a fan of their powerful & positive #LoveYourCurls campaign. I got my hair styled by their celebrity stylist Cynthia Alvarez at their NYC Salon Day (see the post here), they sponsored our NOLACrawl Style Suite in New Orleans during Essence Fest, and just this past month I was part of a fun photoshoot with StyleCaster in promotion of their new Emoji Keyboard.


Safe to say I’m a huge fan of everything they’re doing to promote inclusivity and acceptance so I’m really looking forward to having them as part of Shop LoveBrownSugar. They will be on site with fun activities for our VIP guests.

VIP Sponsor: Carol’s Daughter


One of the brands I was first introduced to when I went natural back in college, Carol’s Daughter is near and dear to my heart. In 1993, encouraged by her mother Carol, founder Lisa Price began creating high-quality products made with love in her Brooklyn kitchen. As family and friends experienced how these products transformed their hair and skin, she knew that she was on to something good.


Over the years, Lisa and her team have been so supportive of LoveBrownSugar so I’m excited to announce that they will be gifting their Sacred Tiare 4-in-1 Combing Crème to all of our VIP guests at Shop LoveBrownSugar.

VIP Sponsor: Ginger + Liz



I’m all about supporting brown beautypreneurs and the ladies behing G+L nail lacquer are no exception. We’ve written about their careers in our recent Get Like Me interview series – they’re a powerhouse duo with vibrant, vegan nail formulations that will have your tips on fleek. Ginger + Liz will be sponsoring our luxe Nail Bar at Shop LoveBrownSugar and treating VIP guests to mini manicures.

VIP Sponsor: Ouidad


I must confess, I’m a super fangirl of Ouidad’s Curl Cowash. It’s super moisturizing, low-foam but still rinses clean. I use it on both my natural curls and when I wear extensions. It’s amazing. I’m also a fan of their Salon Series Mongogo Oil, which I use any time I’m heat-styling. So when Ouidad confirmed that they would be sharing a collection of their winning products – like their Curl Quencher Kits, Curl Essential Kits and much more – I was beyond ecstatic.


I’m sure you guys will love these products as much as I do. So many goodies in ShopLoveBrownSugar VIP gift bags!

VIP Sponsor: EDEN BodyWorks


From products for grown naturalistas to little ones, EDEN BodyWorks has a little something for everyone. What I love about EDEN is their emphasis on natural and healthy ingredients.


I fell in love with their Coco Shea collection (they have an amazing Cleansing Co-Wash) and I promptly became a fan of their EDEN Kids collection as well.

VIP Sponsor: Alyinas Cakes

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Photo Credit: Darnell Verley (Freeality Productions)

Get ready to satisfy your sweet tooth! Shop LoveBrownSugar will have specialty desserts catered by Alyinas Cakes. They’ll be doing a custom LoveBrownSugar display and also hosting giveaways, workshops and treats for VIP guests.

VIP Sponsor: Obi Nwabuzor Events

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All the fun activities and beautiful things you’ll see featured at Shop LoveBrownSugar have been organized by our exclusive event partner Obi Nwabuzor Events. Founder Obi Nwabuzor is also co-sponsoring our “People’s Choice” Business Competition and will be designing a special space for the winning vendor.

In addition to all these lovely gifts & services, there will be additional gifts provided by sponsors like CURLS, Shea Moisture, People StyleWatch Mag, ESSENCE Magazine and more! Our VIP gift bags will have a retail value of over $50 (paying for your VIP ticket twice over!)

Have you purchased your ticket to Shop LoveBrownSugar? Grab it below!

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