As an avid fan of The Real Housewives of Atlanta and a hair product collector (some might use the word, “hoarder”) I was more than pleased to attend Optimum’s launch of their new collection – AMLA Legend Rejuvenating Ritual. The launch was hosted by the beautiful Cynthia Bailey of The Real Housewives of Atlanta and Johnny Wright, SoftSheen-Carson’s Artistic Style Director and hair stylist to the stars (the man responsible for Michelle Obama’s bangs).
Held in the most luxurious spa I have ever stepped foot in – AIRE Ancient Baths in Tribeca – there was definitely an heir of opulence with candles lining the stairs and the Optimum AMLA Legend Collection beautifully displayed in the glass cabinet in the centre of the room.
The NEW Optimum Salon Haircare AMLA Legend Rejuvenating Ritual consists of six products all infused with Amla Oil, the super fruit (an Indian gooseberry) enriched with vitamin C, proteins, minerals and anti-oxidants, which nourishes and revitalizes the scalp and hair fiber.
Now, as a naturalista I have no need to buy a relaxing kit, BUT this collection does include a no-mix, no-lye relaxer infused with Amla Oil. There is one strength, it’s good for color-treated hair and it doesn’t have that pungent smell (you know the smell I’m talking about).
- The Body Filler Hair Wash Shampoo ($6.99).
- The Body Filler Hair Cream Conditioner ($6.99).
- The Damage Anti-Dote Oil Moisturizer ($6.99).
- The 1001 Oils Cream Night Wrap ($6.99).
- The Billion Hair Potion ($9.99).
- The Amla Legend No-mix, No-lye Cream Relaxer ($9.99).