I can’t even express how EXCITED I am to make this announcement. If you follow me on Instagram, you’ve probably already seen the incredible news. Thanks to a generous grant from the folks over at This Open Space, the Shop LoveBrownSugar Holiday Pop-Up shop is returning this December 2017!
It has been my sincere pleasure to host this holiday pop up shop every year since 2014. I am so incredibly passionate about supporting minority-owned business and brands, and there’s no better way to do so than to support with our dollars.
There are so many minority-owned businesses popping up left and right and the internet has made it so much easier to launch successful brands overnight. But the lifespan of a minority-owned business isn’t as long because there are specific hurdles (like funding!) that get in the way of growth. Though passion is truly the foundation of a successful brand, money is an absolute requirement to keep it going.
Check out this recap of Shop LoveBrownSugar 2015 Holiday Pop-Up
I have encountered so many amazing small businesses over the past 8 years since starting LoveBrownSugar. When I discover something beautiful, I have to share it with you all. That’s why I started my #BlackOnBlackFriday holiday shopping lists and it’s why I created Shop LoveBrownSugar. But last year, due to overwhelming costs and lack of funds, I opted out of producing the pop-up shop and instead launched ShopLoveBrownSugar.com. While you all loved the online shop, it wasn’t quite the same as the live NYC shopping experience. There’s nothing like seeing, touching, feeling and experiencing the brands in person.
So when This Open Space launched their $30K Space Fund business competition announcing that they would grant one First Place winner with $6K in space funding (i.e free venue!) I immediately applied with the hope that their Creative Council would see my vision and award me with the opportunity. Well, prayers were answered. I WON FIRST PLACE!! I won $6K to put towards a space to host Shop LoveBrownsSugar in NYC. I’m so incredibly grateful. Words can’t express how honored I am. And thanks to this generous grant, I can offer General Admission tickets for FREE!
Wanna join us in NYC for Shop LoveBrownSugar? Get your FREE tickets here: