If the campaign photos just weren’t enough, H&M is hitting you with another injection of Beyonce as Mrs. Carter for their Summer 2013 Collection but this time in the form of a behind-the-scenes video. Only instead of it being documentary-style, it’s actually a mini music video of Queen Bey belting out her newest single “Standing on the Sun” while donning H&M swimwear.
If this isn’t the coolest brand partnership this YEAR. Not only is Ms. Carter giving life in a high-waisted patterned bikini, beachside. She’s also leaking new music. Win-win!
Check it out below:
This has to be one of the FIERCEST ad campaigns I’ve spotted in quite some time. *standing ovation*
I read both recaps and I felt like I was there with you. I love your hair Christina and you looked really nice with your signature red lip. I am not a big girl but I love to see a woman with confidence. You worked that bathing suit like nobody’s business.